“Want to know what I can really use? Thinkers. Yes, beyond anything visual, I need people who can look at a communication problem, and propose a way to solve it. The tricky part, is that what it takes to get from here to there doesn’t really look like design to most designers. I’m talking about research, analysis, organization of findings, non-linear reasoning, and the ability to write these things down. Further, I need people who can probe intelligently to achieve insight, and later articulate their thinking to those who don’t have much interest in design.”
— Eric Karjaluoto, Creative Director of smashLAB on design thinking.
